SIMBA Sleep Tool
Broadening the funnel
Mattress company, SIMBA’s, brief was to widen the funnel to their website by attracting anyone who’s interested in a good night’s sleep. The Simba Sleep Tool helps visitors to understand their sleep habits by taking them through a sequence of questions to identify their own personal sleep pattern. They also get explanations and tips for improvement which can be shared on social media – together with an incentive to buy a new mattress.
We created 5,000+ leads in less than 3 months.
The Aurelia Skin Tool
Understanding customer needs
As a successful new premium skincare brand, Aurelia Probiotic Skincare wanted to get to know their customers better so they could personalise their brand offering. The Skin Tool uses story-telling to guide visitors through a series of questions about the ups and downs of their typical day. At the end, Aurelia offers personalised advice to improve wellbeing and skin health, together with two selected products – recommended for you.
With over 4,000 completes in the first 4 months, the Skin Tool has been a rich source of insight into the Aurelia brand customer preferences. It has also increased online sales by 10% in that time.
The TLC Care Tool
Helping the decision-making process
This simple tool helps visitors to quickly find a suitable care home by identifying their care needs at the outset. This is important for people who are buying residential care as very few people have any pre-existing knowledge of what they need.
What’s Your Hearing Age?
Engaging the support of friends and family
Simple, fun and engaging this app taps into a customer insight that people with hearing loss are often the last to admit that they need a hearing aid. The tool is designed for Facebook and links directly to the customer’s website CRM to make an appointment.
The Toilet Tool
Awareness and education
This IPA award-winning engagement tool set the trend and is still one of our favourites. Our client wanted to drive awareness of childhood constipation amongst parents. The Toilet Tool guides parents through an engaging journey, down through the plumbing (complete with sound effects) with questions along the way served up on little sheets of toilet roll.
The toilet tool drove a 50% increase in visitors.
GSK Hepatitis B-Aware
Risk assessment tool
We won a PM Digital Award for this risk assessment tool designed to raise awareness of Hepatitis B amongst people travelling to the Indian subcontinent. The five step questionnaire is based on the WHO recommendations and encourages visitors to assess their risk and then visit an HCP for immunisation.
A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch. Wallace Health were a finalist in the PM Society Digital Awards.