Engagement Tools.

Engagement tools

We’re big fans of the power of an engagement tool in your digital content strategy. Here, our award-winning digital team showcase some of their best engagement tools and how they’ve powered the customer journey with great results.

SIMBA Sleep Tool

Broadening the funnel

Mattress company, SIMBA’s, brief was to widen the funnel to their website by attracting anyone who’s interested in a good night’s sleep.   The Simba Sleep Tool helps visitors to understand their sleep habits by taking them through a sequence of questions to identify their own personal sleep pattern. They also get explanations and tips for improvement which can be shared on social media – together with an incentive to buy a new mattress.

We created 5,000+ leads in less than 3 months.

Read the case study

 

The Aurelia Skin Tool

Understanding customer needs

As a successful new premium skincare brand, Aurelia Probiotic Skincare wanted to get to know their customers better so they could personalise their brand offering.  The Skin Tool uses story-telling to guide visitors through a series of questions about the ups and downs of their typical day.  At the end, Aurelia offers personalised advice to improve wellbeing and skin health, together with two selected products – recommended for you.

With over 4,000 completes in the first 4 months, the Skin Tool has been a rich source of insight into the Aurelia brand customer preferences.  It has also increased online sales by 10% in that time.

 

The TLC Care Tool

Helping the decision-making process

This simple tool helps visitors to quickly find a suitable care home by identifying their care needs at the outset.  This is important for people who are buying residential care as very few people have any pre-existing knowledge of what they need.

 

What’s Your Hearing Age?

Engaging the support of friends and family

Simple, fun and engaging this app taps into a customer insight that people with hearing loss are often the last to admit that they need a hearing aid. The tool is designed for Facebook and links directly to the customer’s website CRM to make an appointment.

 

The Toilet Tool

Awareness and education

This IPA award-winning engagement tool set the trend and is still one of our favourites.  Our client wanted to drive awareness of childhood constipation amongst parents.   The Toilet Tool guides parents through an engaging journey, down through the plumbing (complete with sound effects) with questions along the way served up on little sheets of toilet roll.

The toilet tool drove a 50% increase in visitors.

 

GSK Hepatitis B-Aware

Risk assessment tool

We won a PM Digital Award for this risk assessment tool designed to raise awareness of Hepatitis B amongst people travelling to the Indian subcontinent.  The five step questionnaire is based on the WHO recommendations and encourages visitors to assess their risk and then visit an HCP for immunisation.

A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch. Wallace Health were a finalist in the PM Society Digital Awards.

Awards &recognitions

PM Society Advertising Awards – Finalist

PM Society Digital Awards – Finalist

Best in Health Awards – Finalist

OTC Marketing Awards – Winner

PR Week Awards – Winner

Contact

If you’d like to discuss any projects call us on
+44 (0)20 3837 8190 or drop us an email at hello@wallacehealth.co.uk

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