In a truly collaborative project with Wallace Health, leading med-ed agency, Adelphi Communications and the British Uro-oncology Group the BUG app is the very first iPad app in Europe to achieve full CME (continuing medical education) accreditation.
Based on real-life prostate cancer cases, the interactive app takes complex clinical data and presents it in a highly engaging, easy-to-use and logical format.
Content is built around video-led case meetings and Q&A’s that take the learners through the various stages of prostate cancer diagnosis, review and treatment options alongside expert commentary. At the end of each case there is an opportunity to test knowledge and achieve CME points. This is managed through a purpose-built admin tool that enables the Client to track activity.
With content provided by Adelphi Communications, the brief to Wallace was to create an engaging design and UX, combined with a high level of functionality to enable optimum access to the technical content.