GSK
Hepatitis B
awareness strikes home

PHARMACEUTICAL GSK

There are a lot of myths and misconceptions about Hepatitis B and this campaign set out to alert the many thousands of people who travel home from the UK to India and Pakistan each year that they may be at risk and should visit their GP first.

Our campaign centred on a simple-to-use Risk Indicator Tool which in 5 quick steps, guides the visitor through the possible risks of Hepatitis B at different destinations based on their everyday activities.

Share

Download pdf

The Risk Indicator Tool was provided on desktop and also as android and iOS apps, which included a vaccination reminder tool. There was also an animation with multi-lingual translation.

10,000 monthly hits

to risk indicator tool

The creative used a theme of ‘signage’ as a universal visual language. By using icons, culturally relevant photography and minimal text we created materials that were relevant and addressed the sensitivities of the subject matter.

Results

A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch. The company was a finalist in the PM Society Digital Awards.

Video & website available on request