SPECTRABAN
The science
of sun protection

Pharmaceutical SPECTRABAN

Our brief for the launch of SpectraBAN sun protection range was to illustrate the science behind the formulation and communicate this to healthcare professionals.

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Solhydra was the technology brand name created to explain the combined effects of external sun protection and internal cell protection and moisture retention.

Our Solhydra logo visually represents this action and was designed to work on pack in a variety of formats. 

Mode of action illustrations took the explanation a step further.  In a simplified format for back of pack...

...and fully rendered illustrations to demonstrate mode of action of molecules at cellular level.

These elements were communicated in a full range of HCP materials, including detail aids, leave pieces and brand calling cards.