When Norgine, manufacturer of Movicol, the world’s most prescribed constipation treatment, wanted to discuss the problem of constipation in young children, we needed to find a language that every age would understand. Meet Mr Poo and the Constipation Toilet Tool.
Designed for parents and young children, the interactive web app follows Mr Poo’s journey through the plumbing as he poses as series of questions about everyday bowel habits. At the end of the journey, flush the toilet and a summary of questions and answers is delivered – ready to print out and take to the GP if needed.
The Constipation Toilet Tool is not diagnostic, but designed to give parents the information they need to recognise a problem and seek medical attention for their child.