Revealing the science behind Aurelia Probiotic Skincare

Having established as the UK’s leading probiotic skincare brand, Aurelia Probiotic Skincare approached Wallace to help explain the science of probiotics to their customers.

Starting with the clinical evidence, we translated this content into a compelling argument, using story-telling techniques to explain how probiotic skincare targets cellular inflammation to help regulate the skin’s immune response.

A simple logo mechanism was created to visual the probiotic mode of action and key benefits. Activates Repair. Reduces Damage.


This was then brought to life in an explainer animation, showing the ingredient mode of action and key benefits of Aurelia Probiotic Skincare.

Aurelia New Page

Aurelia used the animation to launch their new probiotic concentrates range.