Recipe for an award-winning skincare brand

Over the past five years, Wallace has been lucky enough to share in the creation of Aurelia Probiotic Skincare. 100 awards later it is the fastest-growing skincare brand in Liberty and recognised as one of the most successful entrants to the premium skincare market.

Aurelia Probiotic Skincare is a combination of proven scientific formulation; bio-organic, free-from ingredients and luxurious blends of exquisite essential oils.

The brief was to create packaging that was authentic, scientific, premium, luxury and British.

Starting with smooth, brown, glass bottles and thick creamy cards. We added a palette of dusty rose pink and faded gold.

Prior to launch, Wallace ran a consumer workshop to test packaging, brand positioning and help understand key drivers and purchase motivations.

This theme of personalisation continues and Wallace has now built and launched a new tool for the Aurelia digital platforms to enable them to tailor content and give more personalised skincare advice and recommendation.

100 awards
in 5 years

Claire Vero Founder – Aurelia Probiotic Skincare