Hepatitis B awareness strikes home

There are a lot of myths and misconceptions about Hepatitis B and this campaign set out to alert the many thousands of people who travel home from the UK to India and Pakistan each year that they may be at risk and should visit their GP first.

There are a lot of myths and misconceptions about Hepatitis B and this campaign set out to alert the many thousands of people who travel home from the UK to India and Pakistan each year that they may be at risk and should visit their GP first.

Selection of media partners ensured we could optimise the budget and increase the number of impacts to carefully profiled audiences, including CCG’s and community pharmacists.

10,000
monthly hits on risk indicator tool

The creative used a theme of ‘signage’ as a universal visual language. By using icons, culturally relevant photography and minimal text we created materials that were relevant and addressed the sensitivities of the subject matter.

Results

A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch. Wallace Health were a finalist in the PM Society Digital Awards.