Meet the PAC
Animalcare has a range of products for peri-operative care and wanted to bring them together under an umbrella brand to enable the focus on a portfolio-sell.
THE PAC logo is a digital-first design. It is simple, memorable and campaignable – MEET THE PAC, JOIN THE PAC.
Symbols/icons for Acute Pain assessment scale app.
THE PAC promotional materials uses emotive images showing real-life scenarios of veterinary nurses and animals/patients.
A bespoke digital platform allows different levels of member access to THE PAC and includes resources such as digital downloads.
The peri-operative pain scale tools were transformed from paper into easy-to-use apps, accessibly only via THE PAC platform.
Examples of the promotional materials, Welcome to THE PAC posters and calling cards