The Science of Sleep
Simba Sleep are a sleep-based company that markets itself as high-tech sleep innovators.
To accompany the Simba Sleep Tool, we created a vector-based animation that explains sleep patterns and how the body descends through the stages of sleep. After launch, we worked with Simba’s social media team to push the tool out via their Facebook, Twitter and Instagram channels. Online influencers were identified to blog about the tool and promote through their own social channels.