See and treat
Client
GenesisCare
Sector
Oncology
Category
Content marketing
The Task
MRI-guided Stereotactic Ablative Radiotherapy (SABR) is a new paradigm in radiotherapy treatment, allowing real-time adaptive treatment of tumours that move or are difficult to reach. It is transforming the standard of care for difficult-to-reach tumours and oligometastatic disease. Our client, GenesisCare, is the first in the UK to offer MRIdian MRI-guided treatment outside research use.
A content campaign engages and educates surgeons, medical oncologists and radiation oncologists. These are some of the outputs.
Work
This omnichannel content campaign included:
Clinical summaries
Summarising and presenting published studies, to support evidence-based protocols.
Case studies
Working with clinicians to develop and share real-world examples of care.
Website
Dedicated HCP web pages, including educational resources and referral support.
Social media
Case studies, new study evidence data and downloadable assets.
Clinician brochures
A suite of e-brochures for use by the sales teams.
Result
GenesisCare is an established centre of excellence for MRIdian MR-guided radiotherapy. Their clinicians are recognised as KOLs and are supported with a rich and continuous source of high-quality clinical and educational content.
Please get in touch to see more content marketing case studies.