Improving patient experience
Client
Testogel
Sector
Male health
Category
Content + Patient literacy
The Task
Testogel is indicated for the treatment of hypogonadism due to testosterone deficiency in men. It is a long-term therapy and application needs to become a natural part of a patient’s daily routine, with maximal benefits often seen beyond 12 months. Our task was to create an app to help patients to visualise and track their progress and to instil confident, regular use of a treatment.
Work
The Testogel treatment tracker app was adapted and localised to the UK with a new design and additional functionality.
It included tools to:
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Track daily applications
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Enter lab results
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Appointment reminders
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View tracking history
We added new content, including patient stories and tips about how to establish a routine, and how to use the new pump dispenser.
The final version for upload to the Google Play and Apple App stores. It was available to download in both stores for any patient prescribed Testogel.
Outcome
By enabling patients to track their daily applications of the topical gel, record their testosterone levels and access a media library, the app enhanced the treatment experience, and consequently improved compliance and treatment optimisation.
