- Integrated health communications
- Consumer and customer research
- Campaign testing
- Communications and digital strategy
- Design for digital and print
- Cross platform/channel communication PR
- Social media
- Health and medical expertise
- Digital strategy
- Web and app build
- Social media
- Digital training
- e-learning - e-detailing
- Hosting and technical support
Lyn’s expertise covers creative, advertising, brand-building, PR and reputation management developed over 25 years working for agencies including Weber Shandwick and as a board director at Top 100 agency, Barrett Howe. Her experience spans UK, European and global campaigns for leading brands including Black & Decker, Breathe Right, Milton, Tetra Pak, 3M Healthcare, HCA Hospitals, Del Monte, Humira (Abbvie) and Vodafone. Lyn founded Wallace in 2003 to blend her love of brands and creative communication with a passion for healthcare. With a particular expertise in digital strategy within health, Lyn has steered the agency towards an integrated model where digital now plays a central role.
Martin has 10 years’ experience working within the digital sector on a variety of successful platforms and brands, including working within the in-house development team at Auto Trader Digital and, in more recent years, within award-winning agencies as lead creative developer for clients such as MOBO Awards, GSK, Samsung and Norgine. As Technical Director at Wallace Health Martin leads the digital team - working closely with the creative side to develop digital strategies on a wide-range of multi-disciplined areas including web, apps, animation and social media.
the work: Brand development for innovative skincare range, including consumer workshops, packaging design and web build. Aurelia Probiotic Skincare has been very successful on-line and in retail outlets such as Liberty’s and SpaceNK, achieving multiple industry awards since launch.
the work: Award-winning advertising and PR campaigns include National Sleep Week in partnership with GMTV. Integrated campaign targeting women 25 – 44yrs, included TV and outdoor advertising, website and programme content and sample packs. More than 30,000 sample packs were requested over the 4 day programme.
the work: Integrated campaign to raise awareness of the expertise of HCA’s private hospital network as a provider of acute and complex care. Included outdoor, press and online advertising, video content, direct mail and a home page takeover of ft.com. Campaign achieved high visibility amongst key target audience of corporates and intermediaries.
the work: Integrated campaign across Greater London, including press, outdoor and rail card advertising, experiential events at mainline stations, microsite, brochures and fulfilment packs. Campaign achieved customer acquisition target for launch.
the work: Creation of HCP materials for launch of moisturiser range to dermatologists and GPs. Included detail aids and rep training materials. Because of client confidentiality we can’t share all of this work on our website, so please contact us to see more.
the work: Creation of HCP materials for launch of suncare range to dermatologists and GPs. Included detail aids and rep training materials. Because of client confidentiality we can’t share all of this work on our website, so please contact us to see more.
the work: Campaign to raise awareness of the power of this glucose tablet to deliver mental energy and improve performance. Impactful creative and tactical placement of advertising alongside sports and crosswords reinforced this key message.
the work: As the agency that helped to build this brand, we have a large portfolio of successful campaigns. Most notably, the Salt Calculator which enabled consumers to ‘see’ the hidden salt in their food and was widely adopted by retailers and consumer groups.
the work: Launch of a new vitamin complex clinically proven to improve cognitive function and reduce memory loss in the over 50’s. Activities included creation of scientific content and roll-out of a full e-commerce campaign including website, direct mail, direct response advertising, PPC campaign and an Amazon sellers page. Creative media and PR tactics included a Daily Telegraph microsite and sponsored Telegraph crossword.
the work: Multi-channel campaign targeting HCPs (GPs, Pharmacists and Optometrists). Included print and digital advertising formats; detail aids and leave pieces and PR campaign and patient education. Achieved successful market launch and voted best new product by Optometrists with subsequent year-on-year growth.
the work: iPad app based on standard diagnostic tool for dry eye syndrome. Simple interface designed for use by patient in a clinical setting.
the work: Multi-channel campaign to encourage people to visit their HCP before travelling to areas where there is a high risk of Hepatitis B infection. Centred around a Risk Assessment tool available on a website, iPhone and Android apps together with a multi-lingual animation. A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch..
Because of client confidentiality we can’t share this work on our website, so please contact us to see more.
the work: Interactive questionnaire to show ‘Mr Poo’s’ journey through the plumbing – complete with sound effects - as parents and children explore questions about their child’s bowel habits. The online tool was promoted through an HCP PR campaign and posters in GP surgeries – ‘Let’s Talk about Poo’.
the work: Develop new content to drive engagement with social media pages. Monitor pages and respond to consumer enquiries and Adverse Event reporting as well as supporting issues management activities.