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What we do

- Integrated health communications

Strategy and insights

- Consumer and customer research
- Campaign testing
- Future-gazing
- Knowledge-sharing
- Communications and digital strategy

Creative

- Advertising
- Branding
- Design for digital and print
- Animation

Content

- Cross platform/channel communication PR
- Social media
- Copywriting
- Health and medical expertise

Digital

- Digital strategy
- Web and app build
- Social media
- Digital training
- e-learning - e-detailing
- Hosting and technical support








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  • We are passionate about the work we create and the work we do for you
  • We focus on the task in hand,
    on excellence and results
  • We approach everything we do
    with energy and rigour
  • We enjoy what we do and
    have fun doing it
  • We make it happen!
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"Wallace Health really understood my vision for Aurelia Skincare and were able to get to the essence of the brand and create exactly the look and feel we wanted. Our creative is one of the cornerstones of our brand success to date." Claire Vero. Founder, Aurelia Probiotic Skincare. "Without Wallace’s clarity of vision, advice and hands-on approach we would not have achieved our marketing development goals so easily. I am delighted to recommend Wallace Health." David Harrop CEO, ORLA Healthcare.
Lyn Cruickshank - Managing Director and Creative Director Lyn Cruickshank - MD/Creative Director

Lyn’s expertise covers creative, advertising, brand-building, PR and reputation management developed over 25 years working for agencies including Weber Shandwick and as a board director at Top 100 agency, Barrett Howe. Her experience spans UK, European and global campaigns for leading brands including Black & Decker, Breathe Right, Milton, Tetra Pak, 3M Healthcare, HCA Hospitals, Del Monte, Humira (Abbvie) and Vodafone. Lyn founded Wallace in 2003 to blend her love of brands and creative communication with a passion for healthcare. With a particular expertise in digital strategy within health, Lyn has steered the agency towards an integrated model where digital now plays a central role.

Martin Smith - Technical Director Martin Smith - Technical Director

Martin has 10 years’ experience working within the digital sector on a variety of successful platforms and brands, including working within the in-house development team at Auto Trader Digital and, in more recent years, within award-winning agencies as lead creative developer for clients such as MOBO Awards, GSK, Samsung and Norgine. As Technical Director at Wallace Health Martin leads the digital team - working closely with the creative side to develop digital strategies on a wide-range of multi-disciplined areas including web, apps, animation and social media.

Heather LaChance - Client Services Director Heather LaChance - Client Services Director

Heather has over 9 years’ marketing and advertising experience working with blue chip clients such as Merck, Johnson & Johnson, McDonalds and Toyota, across the US, UK and Europe. She has worked both agency-side and client-side and has a wealth of expertise in account management, brand protection, and the creation of highly-successful integrated advertising campaigns. Heather has a proven ability to drive sales through strategic marketing initiatives and works across all agency accounts providing day-to-day senior leadership. As a recent MBA graduate, Heather has a passion for innovation and entrepreneurship and brings her specialist commercial acumen to agency development.



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  • project:
  • Aurelia Probiotic Skincare
  • client:
  • New brand launch
  • sector:
  • Consumer Health and Wellbeing

the work: Brand development for innovative skincare range, including consumer workshops, packaging design and web build. Aurelia Probiotic Skincare has been very successful on-line and in retail outlets such as Liberty’s and SpaceNK, achieving multiple industry awards since launch.

Aurelia skin care

Website

Aurelia skin care

Packaging and brand identity

  • project:
  • Breathe Right Sleep Campaign
  • client:
  • Breathe Right
  • sector:
  • Consumer Health and Wellbeing

the work: Award-winning advertising and PR campaigns include National Sleep Week in partnership with GMTV. Integrated campaign targeting women 25 – 44yrs, included TV and outdoor advertising, website and programme content and sample packs. More than 30,000 sample packs were requested over the 4 day programme.

Breathe Right

TV commercial

Breathe Right

Tube cards

  • project:
  • Serious about Healthcare
  • client:
  • HCA hospitals
  • sector:
  • Consumer Health and Wellbeing

the work: Integrated campaign to raise awareness of the expertise of HCA’s private hospital network as a provider of acute and complex care. Included outdoor, press and online advertising, video content, direct mail and a home page takeover of ft.com. Campaign achieved high visibility amongst key target audience of corporates and intermediaries.

Serious about healthcare

Press ad

Serious about healthcare

Press ad

Serious about healthcare

Microsite

Serious about healthcare

Microsite

  • project:
  • Roodlane Medical launch of private GP subscription, MyGPPlus
  • client:
  • Roodlane Medical
  • sector:
  • Consumer Health and Wellbeing

the work: Integrated campaign across Greater London, including press, outdoor and rail card advertising, experiential events at mainline stations, microsite, brochures and fulfilment packs. Campaign achieved customer acquisition target for launch.

MyGpPlus

Microsite

MyGpPlus

Fulfillment pack

MyGpPlus

Outdoor

MyGpPlus

Mobile microsite

MyGpPlus

Press ads

MyGpPlus

Microsite

  • project:
  • HCP campaign – Physiogel skincare
  • client:
  • GSK Stiefel, Physiogel moisturisers
  • sector:
  • Consumer Health and Wellbeing

the work: Creation of HCP materials for launch of moisturiser range to dermatologists and GPs. Included detail aids and rep training materials. Because of client confidentiality we can’t share all of this work on our website, so please contact us to see more.

Physiogel
Physiogel
  • project:
  • HCP launch
  • client:
  • GSK Stiefel, SpectraBan
  • sector:
  • Consumer Health and Wellbeing

the work: Creation of HCP materials for launch of suncare range to dermatologists and GPs. Included detail aids and rep training materials. Because of client confidentiality we can’t share all of this work on our website, so please contact us to see more.

SpectraBan
SpectraBan
  • project:
  • Dextro – It’s a mind thing
  • client:
  • Dextro Energy Tablets
  • sector:
  • Food and Nutrition

the work: Campaign to raise awareness of the power of this glucose tablet to deliver mental energy and improve performance. Impactful creative and tactical placement of advertising alongside sports and crosswords reinforced this key message.

Dextro

Postcards

Dextro

Ad placement press

Dextro

Ad placement online

Dextro

Banner/leader boards - digital

Dextro

Creative

  • project:
  • LoSalt salt calculator
  • client:
  • Klinge Foods, LoSalt
  • sector:
  • Food and Nutrition

the work: As the agency that helped to build this brand, we have a large portfolio of successful campaigns. Most notably, the Salt Calculator which enabled consumers to ‘see’ the hidden salt in their food and was widely adopted by retailers and consumer groups.

LoSalt

Salt calculator

LoSalt

Press ad

LoSalt

Press ad

LoSalt

GP Materials

  • project:
  • TrioBe Plus
  • client:
  • Meda Pharmaceuticals, TrioBe Plus
  • sector:
  • Food and Nutrition

the work: Launch of a new vitamin complex clinically proven to improve cognitive function and reduce memory loss in the over 50’s. Activities included creation of scientific content and roll-out of a full e-commerce campaign including website, direct mail, direct response advertising, PPC campaign and an Amazon sellers page. Creative media and PR tactics included a Daily Telegraph microsite and sponsored Telegraph crossword.

TrioBe Plus

Ecommerce site

TrioBe Plus

MPU - digital

TrioBe Plus

Telegraph microsite

TrioBe Plus

Press ad

TrioBe Plus

Direct mail - brain teaser

TrioBe Plus

Direct mail - brain teaser

  • project:
  • Catacrom, eye drops for allergic conjunctivitis
  • client:
  • Moorfields Pharmaceuticals
  • sector:
  • Pharmaceuticals

the work: Multi-channel campaign targeting HCPs (GPs, Pharmacists and Optometrists). Included print and digital advertising formats; detail aids and leave pieces and PR campaign and patient education. Achieved successful market launch and voted best new product by Optometrists with subsequent year-on-year growth.

Catacrom

MPU - digital

Catacrom

Press ads

Catacrom

Leaflets

Catacrom

Press ads

  • project:
  • Dry eyes disease awareness
  • client:
  • Moorfields Pharmaceuticals
  • sector:
  • Pharmaceuticals

the work: iPad app based on standard diagnostic tool for dry eye syndrome. Simple interface designed for use by patient in a clinical setting.

Dry Eyes App

iPad app screen

Dry Eyes App

iPad app screen

Dry Eyes App

iPad app screen

  • project:
  • Hepatitis B campaign
  • client:
  • Disease awareness for GSK vaccines division
  • sector:
  • Pharmaceuticals

the work: Multi-channel campaign to encourage people to visit their HCP before travelling to areas where there is a high risk of Hepatitis B infection. Centred around a Risk Assessment tool available on a website, iPhone and Android apps together with a multi-lingual animation. A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch..

Hepatitis B campaign

Web screen

Hepatitis B campaign

Web screen

Hepatitis B campaign

Web screen

Hepatitis B campaign

Animation screen

Hepatitis B campaign

iOS and Android apps

  • project:
  • HCP campaign – psoriasis
  • client:
  • Abbvie’s Humira
  • sector:
  • Pharmaceuticals

Because of client confidentiality we can’t share this work on our website, so please contact us to see more.

Humira
  • project:
  • Childhood Constipation Tool
  • client:
  • Movicol. Norgine Pharmaceuticals
  • sector:
  • Pharmaceuticals

the work: Interactive questionnaire to show ‘Mr Poo’s’ journey through the plumbing – complete with sound effects - as parents and children explore questions about their child’s bowel habits. The online tool was promoted through an HCP PR campaign and posters in GP surgeries – ‘Let’s Talk about Poo’.

Childhood Constipation Tool

Web screen

Childhood Constipation Tool

Web screen

  • project:
  • Stiefel Social Media
  • client:
  • GSK Stiefel Twitter and Facebook
  • sector:
  • Pharmaceuticals

the work: Develop new content to drive engagement with social media pages. Monitor pages and respond to consumer enquiries and Adverse Event reporting as well as supporting issues management activities.

Stiefel Social Media

Facebook

Stiefel Social Media

Twitter