• project:
• Aurelia Probiotic Skincare

• client:
• New brand launch

• sector:
• Consumer Health and Wellbeing

the work: Brand development for innovative skincare range, including consumer workshops, packaging design and web build. Aurelia Probiotic Skincare has been very successful on-line and in retail outlets such as Liberty’s and SpaceNK, achieving multiple industry awards since launch.

• project:
• Breathe Right Sleep Campaign

• client:
• Breathe Right

• sector:
• Consumer Health and Wellbeing

the work: Award-winning advertising and PR campaigns include National Sleep Week in partnership with GMTV. Integrated campaign targeting women 25 – 44yrs, included TV and outdoor advertising, website and programme content and sample packs. More than 30,000 sample packs were requested over the 4 day programme.

• project:
• Serious about Healthcare

• client:
• HCA hospitals

• sector:
• Consumer Health and Wellbeing

the work: Integrated campaign to raise awareness of the expertise of HCA’s private hospital network as a provider of acute and complex care. Included outdoor, press and online advertising, video content, direct mail and a home page takeover of ft.com. Campaign achieved high visibility amongst key target audience of corporates and intermediaries.

• project:
• Roodlane Medical launch of private GP subscription, MyGPPlus

• client:
• Roodlane Medical

• sector:
• Consumer Health and Wellbeing

the work: Integrated campaign across Greater London, including press, outdoor and rail card advertising, experiential events at mainline stations, microsite, brochures and fulfilment packs. Campaign achieved customer acquisition target for launch.

• project:
• HCP campaign – Physiogel skincare

• client:
• GSK Stiefel, Physiogel moisturisers

• sector:
• Consumer Health and Wellbeing

the work: Creation of HCP materials for launch of moisturiser range to dermatologists and GPs. Included detail aids and rep training materials. Because of client confidentiality we can’t share all of this work on our website, so please contact us to see more.

• project:
• HCP launch

• client:
• GSK Stiefel, SpectraBan

• sector:
• Consumer Health and Wellbeing

the work: Creation of HCP materials for launch of suncare range to dermatologists and GPs. Included detail aids and rep training materials. Because of client confidentiality we can’t share all of this work on our website, so please contact us to see more.

• project:
• Dextro – It’s a mind thing

• client:
• Dextro Energy Tablets

• sector:
• Food and Nutrition

the work: Campaign to raise awareness of the power of this glucose tablet to deliver mental energy and improve performance. Impactful creative and tactical placement of advertising alongside sports and crosswords reinforced this key message.

• project:
• LoSalt salt calculator

• client:
• Klinge Foods, LoSalt

• sector:
• Food and Nutrition

the work: As the agency that helped to build this brand, we have a large portfolio of successful campaigns. Most notably, the Salt Calculator which enabled consumers to ‘see’ the hidden salt in their food and was widely adopted by retailers and consumer groups.

• project:
• TrioBe Plus

• client:
• Meda Pharmaceuticals, TrioBe Plus

• sector:
• Food and Nutrition

the work: Launch of a new vitamin complex clinically proven to improve cognitive function and reduce memory loss in the over 50’s. Activities included creation of scientific content and roll-out of a full e-commerce campaign including website, direct mail, direct response advertising, PPC campaign and an Amazon sellers page. Creative media and PR tactics included a Daily Telegraph microsite and sponsored Telegraph crossword.

• project:
• Catacrom, eye drops for allergic conjunctivitis

• client:
• Moorfields Pharmaceuticals

• sector:
• Pharmaceuticals

the work: Multi-channel campaign targeting HCPs (GPs, Pharmacists and Optometrists). Included print and digital advertising formats; detail aids and leave pieces and PR campaign and patient education. Achieved successful market launch and voted best new product by Optometrists with subsequent year-on-year growth.

• project:
• Dry eyes disease awareness

• client:
• Moorfields Pharmaceuticals

• sector:
• Pharmaceuticals

the work: iPad app based on standard diagnostic tool for dry eye syndrome. Simple interface designed for use by patient in a clinical setting.

• project:
• Hepatitis B campaign

• client:
• Disease awareness for GSK vaccines division

• sector:
• Pharmaceuticals

the work: Multi-channel campaign to encourage people to visit their HCP before travelling to areas where there is a high risk of Hepatitis B infection. Centred around a Risk Assessment tool available on a website, iPhone and Android apps together with a multi-lingual animation. A supporting SEO and PR campaign helped to drive 20,000 web visits per month at launch..

• project:
• HCP campaign – psoriasis

• client:
• Abbvie’s Humira

• sector:
• Pharmaceuticals

Because of client confidentiality we can’t share this work on our website, so please contact us to see more.

• project:
• Childhood Constipation Tool

• client:
• Movicol. Norgine Pharmaceuticals

• sector:
• Pharmaceuticals

the work: Interactive questionnaire to show ‘Mr Poo’s’ journey through the plumbing – complete with sound effects - as parents and children explore questions about their child’s bowel habits. The online tool was promoted through an HCP PR campaign and posters in GP surgeries – ‘Let’s Talk about Poo’.

• project:
• Stiefel Social Media

• client:
• GSK Stiefel Twitter and Facebook

• sector:
• Pharmaceuticals

the work: Develop new content to drive engagement with social media pages. Monitor pages and respond to consumer enquiries and Adverse Event reporting as well as supporting issues management activities.